Rita Masini

Leader in 2020 PHS Realtor® Roundtable

Strength in Service, Commitment, and Knowledge is the trademark for Rita Masini. With exceptional insight into today's consumer and economy, Rita will address all of your real estate needs in the most effective and efficient manner so that you can focus on ENJOYING your new home. Rita offices out of the Baird & Warner - Glenbrook Residential Brokerage Office located in Plaza del Prado, Glenview.  However, Rita is adept at serving as your Realtor in the following neighborhoods of the North Shore and city of Chicago: Arlington Heights, Buffalo Grove, Evanston, Glenview, Glencoe, Highland Park, Kenilworth, Lincolnwood, Lincolnshire, Morton Grove, Mount Prospect, Northbrook, Northfield, Palatine, Hoffman Estates,  Inverness, Riverwoods, Schaumburg, Skokie, Wheeling, Wilmette, Winnetka, and Near North side of Chicago, Lincoln Park, Lakeview, and the surrounding neighborhoods.

Rita is committed to a process that focuses on getting your house sold for the GREATEST POSSIBLE MARKET PRICE,   IN THE LEAST AMOUNT OF TIME,   WITH THE LEAST AMOUNT OF INCONVENIENCE!

On the first day working with her, Rita will tell you that she is always honest and upfront with you. Rita strongly believes in good communication.  Did you know that in a recent consumer survey by the National Association of Realtors (NAR), the number one complaint from sellers is lack of communication with/from their agent?   In a challenging market, there are often things that are difficult to discuss but that you need to know. With empathy and professionalism, Rita will tell you what you need to hear about your competition, what you need to do to prepare your home for sale, and what market position your home needs to have in order to produce a successful sale. She will advise you on staging and consult with you on how to have your home show its best to potential buyers. She then utilizes the far reaching resources of Baird & Warner to maximize your home’s exposure and give it prime positioning on the major home search sites such as Zillow, Realtor.com, Trulia, and more. In today’s market, where almost every first showing occurs online, this is vital in the sale of your home. She is diligent in getting feedback from the buyer’s agents that have seen your home and always touches base with you to be sure you are “in the know” with what is happening with your sale.

Please contact her by email or phone for a comparative market analysis of your home or to set up a listing presentation. She welcomes both referrals and new clients.

Rita has enjoyed working with many types of buyers in her years of practicing real estate. Whether you are a first-time homebuyer who is experiencing a mix of learning process anxiety and  homeowner excitement,  OR  an experienced homeowner/buyer who has been through the process sometime in the past, Rita is the Realtor who will help you navigate the process.   She is meticulous, thorough, and always upfront with her clients and prepares a detailed market analysis for any property in which you may have interest.   Rita likes to stress the fact that getting a contract on a house is sometimes the simplest thing when purchasing a home.  Rita's skills include working with the buyers on and after the inspection, being the point person with the buyers and sellers attorneys/agents, and making sure the lender is staying on task with the loan process.  She will help advise you on the next steps, how to stay within your budget, and provide any home or community resources you need to get started in your new home. In another realm of real estate, Rita has experience advising investors on various property types including multi-unit, single unit, and single-family homes in the city and suburbs. She can help an investor assess risk management, find property management options, look through lending proposals, and make the best investment for your short or long term goals.  If you are looking for a new home for your family, Rita has been in that position herself, and intimately understands the needs and concerns you have for you and your family. She will help direct you to the information sources you need on schools, parks, amenities, transportation, and anything you need to feel at home from day ONE!

Rita lives with her family in the community of Glenview and has loved watching her three children grow up and thrive in their school studies and activities like Sports and Scouting and participating in many other offerings of the North Shore.  Rita loves being active in many organizations and takes pride in her volunteer efforts including being a 20+ year docent at the Brookfield Zoo, being a Shotokan karate practitioner (3rd-degree black belt), and riding horses with her daughter enjoying the equestrian offerings of the area. Rita and her family also love to vacation together and spend time with their smallest family member, a Tibetan Terrier named 'Teddy'.

Education and Designations:

  • Bachelor  of  Science,  University of Illinois -  Champaign/Urbana
  • Licensed Real Estate Broker
  • ABR, Accredited Buyer's Representative