Bosch home appliances has always been “Invented for Life,” designing quality products utilizing deep consumer insights to simplify everyday life in the home. Thoughtful design runs through every detail of a Bosch appliance and this obsession with the details is what leads to a quality end result. From legendary quiet dishwashers to the feel of an oven handle, it’s a measure of quality that’s tangible and lasting.
This rigorous quality standard has been part of the company’s DNA from day one, resulting in a portfolio that delivers perfect results though surprisingly simple solutions and timeless designs—from industry-leading dishwashers for more than a decade to award-winning cooking appliances. But, as a brand that is relentless in pursuit of creating products that fully address consumer needs in the kitchen, Bosch hasn’t stopped there. This is a monumental year for Bosch with new innovations across its kitchen portfolio that build upon this longstanding legacy in the dishwasher and cooking categories.
First, a reinvented refrigeration line that sets the new standard in premium freestanding refrigeration. Always keeping consumers at the heart of product development, the Bosch freestanding French door bottom mount refrigerator collection was designed from the ground up for consumers to maximize freshness, limit food waste and make it easier to store foods. With quality and reliability at the core, the collection is Fresh by Design™ with a four-point FarmFresh System™ that keeps your food fresh up to three times longer,* and all-new interior cavity design. From VitaFreshPro™, the first automatic temperature and humidity control drawer in the industry, to the innovative FlexBar™, a first-of-its-kind solution for utilizing unused space in the upper interior cavity, the units offer consumers everything they need for optimal freshness and flexible food storage.
“Bosch has always believed quality product innovations can truly enhance everyday life, and this relentless commitment has helped us change expectations of what a major appliance—from the dishwasher to a cooktop—can do,” said Anja Prescher, Bosch home appliances Director of Brand Marketing. “Similarly, we believe consumers should expect more from their refrigerator and are proud to extend our legacy in these categories into the all-new French door bottom mount refrigerator collection to deliver on this notion.”
Meeting the emerging trend of technology in the home, the new line also features Home Connect™, offering peace of mind for consumers in knowing they can remotely monitor and control their appliances via smartphone or tablet for greater convenience. Available now, the new refrigeration collection marks the beginning of a series of product introductions over the next several years that will culminate in the broadest refrigeration portfolio redesign in Bosch U.S. history.
Beyond this new collection, Bosch is raising the bar, yet again, when it comes to the dishwasher. As the market leader in dishwashers for over a decade, Bosch believes consumers should spend less time cleaning and drying their dishes, and more time doing what they love. Known industry-wide for its class-leading dishwashers, Bosch is continuing to revolutionize the category with the introduction of CrystalDry™. Designed to combat inadequate drying, the leading challenge consumers face when it comes to dishwashers, CrystalDry enables Bosch Benchmark and 800 Series dishwashers to deliver 60 percent drier dishes**, even plastics. As the brand that sets the bar in quiet operation, efficiency, performance and loading flexibility, the new drying technology is the pinnacle of Bosch dishwasher innovation.
Capitalizing on the trend toward a more polished aesthetic while still maintaining power and functionality, Bosch is also expanding its award-winning cooking line with new innovations that deliver on this demand. Featuring a sleek, timeless design that is daringly different and infinitely beautiful, Bosch is bringing the quality and versatility of its gas, induction and electric slide-in ranges to its popular Black Stainless Steel Kitchen Suite. As well, to further simplify the entire cooking process, Bosch Induction Cooktops, Wall Ovens and Pyramid Chimney Hoods now feature Home Connect capabilities. With Home Connect, users can check and update the status of their appliance remotely, access service solutions, quickly find new recipe inspiration or monitor the internal temperature of their favorite roast all from their smart device.
Continuing on its quest to simplify life in the home for consumers through quality appliances, Bosch is taking this commitment to the next level during this monumental year with new technologies and innovations that further raise expectations of what a major appliance can do. Not only is Bosch making it easier to store and preserve fresh ingredients, it has found new ways to simplify the cooking process and clean up afterwards, too. From start to finish, Bosch has reimagined what it takes to craft the perfect meal, resulting in an industry-leading portfolio with a foundation of quality and reliability at the core.
*As compared to a Bosch refrigerator without FarmFresh System™. Results may vary among different foods. Enjoy the purest water, at home.
**Based on aggregate average drying performance of Bosch Dishwashers with CrystalDry on combined household load including plastics, glass, steel, and porcelain as compared to Bosch Dishwashers with PureDry. Drying performance may vary by dish type.